Potts beat the field by 20:37 and had time to enjoy the win with the fans surrounding the finish line and with his family waiting for him to win. The 38-year-old longtime pro even had time to crack a joke with the voice of IRONMAN, Mike Reilly, as he celebrated his win.
"I think everyone deserves a medal today because it was a cooker out there," Potts said in 100-plus degree heat.
Callum Millward of New Zealand placed second with a time of 8:41:12 and third-place finisher, Stephen Kilshaw of Canada, crossed 1:52 after him.
Trevor Wurtele, who's wife Heather Wurtele is a three-time IRONMAN Coeur d'Alene champion (including back-to-back wins in 2013 and 2014), finished fourth with 8:46:38 on the big clock.
Barrett Brandon had the fastest swim on the day and one of the fasted runs, but he lost time on the bike to finish fifth with an 8:47:29 result.
Internationals Trevor Delsaut (France) and Pedro Gomes (Puerto Rico) finished 6th and 7th with times of 8:47:49 and 8:53:15, respectively.
Derek Garcia of Coeur d'Alene heard the words, "You are an IRONMAN," from Reilly's mouth just under nine hours into the race, with an 8:58:55 outing.
New Yorker Doug Maclean showed true IRONMAN spirit by limping across the finish line in 26th place. 19-year-old finished with a time of 9:24:42 to take 13th place and the best time in his 18-24 age group.
Next year the race moves to August and a 70.3 Half IRONMAN has been added to the schedule.